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- Big Studios Are Ditching Ethereum for Avalanche - Here’s Why
Big Studios Are Ditching Ethereum for Avalanche - Here’s Why
W3VE Digital Marketing
August 06, 2025
GM,
What the hell is going on with the markets this week?
This is W3VE, your Web3 whisperer here to translate Web3 jargon into plain Jane simple English.
Table of Contents
Company Highlight
Without great infrastructure, your project is useless.
In the 1900’s, Andrew Carnegie helped build America through his company, US Steel, and that has shaped infrastructure and the way American is to this day.
Well, StakingCabin is what US Steel was 100 years ago, today.
They provide an infrastructure system that creates an easy and time-saving way for clients to safely stake their digital assets and earn rewards.
They are trusted by massive companies such as SUI, Aptos, IOTA and Monad - and for good reason too.
Do your company a favour – trust StakingCabin as your validator.
Do your assets a solid – trust StakingCabin as your staking provider.
Fear & Greed Index
Project power rankings of the week
Market Updates and News
1) Why are big games being built on Avalanche instead of Ethereum?:
FA, Maplestory, Off the Grid, Inversion.
These are just some of the high-profile titles launching (or planning to launch) using the Avalanche tech stack.
Initially, Avalanche used a fixed-cost staking model for validators, meaning it was very expensive to build on top of. (Think: needing a huge upfront payment just to get started.)
That’s now been replaced by a low-cost, pay-as-you-go model, which makes it much more accessible for builders. Translation: it’s cheaper than Ethereum.
But that’s not the only reason.
Avalanche also introduced something called interchain messaging - a protocol that allows different blockchains (especially L1s) to move assets easily to and from Avalanche’s C-Chain (their main smart contract chain). It makes integrating with Avalanche way smoother.
To put it into perspective:
Building full chain infrastructure from scratch can cost an independent L1 project up to $13 million. Avalanche makes that process simpler and far more affordable.
The overarching strategy they used is simply:
Reduce upfront costs
Eliminate fixed pricing system
Price based on usage
2) How deepfakes and fake news are supercharging new crypto pump-and-dump:
What is a pump-and-dump:
In a pump-and-dump scheme, fraudsters typically spread false or misleading information to create a buying frenzy that will “pump” up the price of a stock and then "dump” the shares of their own stock when the price is inflated. Once the fraudster dumps the stock, the price crashes and the coin is worth close to nothing.
Why pump-and-dump schemes work in Web3:
Due to platforms such as, pump.fun, anyone can create a memecoin at a push of a button. With this, and the anonymity of Web3, it is impossible to regulate these coins.
How pump-and-dump schemes work in Web3:
Web3 pump-and-dump schemes tend to follow four stages: pre-launch, launch, pump, and dump.
Pre-launch: To kick things off, hype is built around a new or relatively low-valued token. This is done using strategies like pre-sales and community building on platforms like Telegram, Discord and X.
Launch: Promotion ramps up to a new level, often including promoters like unsuspecting influencers to widen awareness and attract more excited investors.
Pump: Misleading or fake news is spread through the community about potential big price increases or business partnerships. This skyrockets the market price of the token as people invest increasing amounts - pushing demand through the roof.
Dump: When the token price manipulation reaches an attractively profitable level for the orchestrators, they sell off their holdings in large amounts. The huge sell-off causes the token’s supply to massively exceed demand and drop prices. Investors left holding tokens cannot sell before the token value is almost completely wiped out.
How deepfakes making are Pump-and-dump schemes more prevalent:
Deepfakes are supercharging pump-and-dump schemes by using hyper-realistic fake videos of celebrities, CEOs, and news segments to create false hype around tokens, tricking investors into buying in before scammers dump their holdings and crash the price.
Our advice: DYOR. And then more research. And then again just to be sure.
3) IPO summer is incoming!!!
Crypto is finally growing up and Wall Street is taking notice.
With Circle’s successful IPO in June under the ticker CRCL, the stage is set for a historic wave of crypto companies to go public this summer. It’s not just Circle; names like Gemini, Kraken, Consensys, Ledger, Fireblocks, and Chainalysis are all eyeing the public markets, signalling a new era of mainstream legitimacy for the digital asset space.
What's driving the momentum? A mix of strong cash flow, clearer regulations, and increasing institutional demand. These aren’t speculative tokens, they’re infrastructure companies with real revenue and proven business models.
Expect a mix of traditional IPOs, direct listings, and reverse mergers, depending on how fast each company wants to hit the market.
But there’s a catch: While optimism is high, some analysts warn that valuations could outpace fundamentals if the hype cycle gets too hot. This isn’t 2021, investors are demanding transparency, profitability, and long-term vision.
Still, if Circle's IPO is any indication, this summer could mark a defining moment where crypto moves from fringe to financial mainstream.
Growth Marketing Tip of the Week
B2B marketing 101:
Run top-of-funnel ads on Google, LinkedIn, and Twitter. Use Google Ads with broad match targeting and optimize first for signups, then for paid conversions once you’ve got data. Track CAC vs LTV, and aim to shorten your payback period.
Set up an email drip that actually teaches people how to use your product, not just hype. Educate, don’t oversell.
Pixel everyone who lands on your site. Retarget them through Twitter and LinkedIn to stay top of mind without annoying them.
Build backlinks by submitting your site to directories and consistently posting on Twitter. For link exchanges, offer guest blog posts - DA40 is a good place to find partners.
Create tools like calculators or generators that solve problems. These work 24/7 to bring in leads and boost your rankings on both Google and AI-powered search.
Write bottom-of-funnel content , think: “How to [Do X]” or “[You] vs [Competitor]” - and include strong CTAs to drive conversions. Pixel this traffic too.
Scrape target emails from Apollo, clean them properly (manually if needed), and run cold outreach using Instantly.ai. Keep it short, useful, and human.
Use that same list to launch a niche industry newsletter. Share valuable insights weekly, and plug your product in as the sponsor. Subtle but effective.
Now do this consistently for 5 years.
At some point, you’ll have to decide:
Buy a country club membership and take your mom to Iceland… or build a bunker in New Zealand and vanish?
Either way - you're covered.
Meme’s of the Week
Sydney Sweeny effect
Crypto in a nutshell
Buying the dip…
That’s it for this week.
Keep showing up, keep cheering each other on — and as always, head for the moon!
